Marketing and social media
A week of posts in one sitting, in the right ratio for each platform.
SamImageGenerator ·
Marketing consumes images faster than any other function, and most of them are disposable: a post today, an ad variant tomorrow, a header for a landing page that will be rewritten next month. That is precisely the work a generator is good at, because the cost per image is low enough to make variation cheap.
Testing beats perfecting
The strongest reason to generate rather than commission is that you can afford to try five directions instead of polishing one. Four variants of the same concept cost four credits, and the one that performs is rarely the one that looked best in the brief. Generate a batch, ship two, keep the winner.
| Channel | Ratio | What usually works |
|---|---|---|
| Feed post | 1:1 | One subject, clear space for the caption |
| Story or reel cover | 9:16 | Subject high in the frame, room for text below |
| Landing page hero | 16:9 | Wide scene, subject off-centre |
| Email header | 16:9 | Simple background, low detail |
| Blog thumbnail | 4:3 or 16:9 | Recognisable at small size |
Consistency across a campaign
A campaign needs images that look related. Two things do most of that work: the same style for every asset, and a repeated phrase in every prompt describing the palette and the light — "muted teal and sand palette, soft overcast light". Keep that phrase in a note and paste it into each prompt, and a set of unrelated subjects still reads as one campaign.
Generate each format separately rather than cropping one master image, for the reasons in aspect ratio and resolution: a story crop of a wide banner loses exactly the part you framed.
Disclosure and the obvious limits
Do not generate a real person, a real logo or a claim you cannot support. For anything a customer might read as documentary — a real venue, a real event, a real result — use a photograph. Everything else, from abstract backgrounds to illustrated concepts, is fair use of a generator, and Explore is full of examples with the prompts attached.